Yury Vetrov
Community
I co-organize one of the biggest design conferences in Russia (Fintech Design Conf; earlier — Mail Design Conf / Dribbble Meetup, Russian Design Cup), run the oldest design digest, publish on Smashing Magazine, UXmatters, and UX Collective
Education
I curate Future London Academy course in London, give lectures in British Higher School of Arts & Design, collaborate with many educational platforms
I lead brand and product design at Raiffeisen Bank (Russia). Before that I led several design teams (25 products) at Mail.ru Group, one of the largest internet companies in Europe with ~100 mln monthly users. I had a UX consultancy earlier (UI Modeling Company)
Management Experience
from 2019
Brand & product design teams
2011–2019
Brand & product design teams
2006–2011
UX consultancy
til 2006
Interaction designer
Project timeline
Year
Achievement
2013-2017
Series of articles about UX Strategy for UXmatters. The idea of a maturity model and a framework around it is born.
2017
A book draft based on the article series — I set up a new structure around patterns. 30% ready.
2019
An online course. Pattern description format was shaped up, homework templates were added, the framework itself took off. 70% ready.
2020
In Spring I spent 3 months sorting my endless notes for 7 years and updated the chapter structure. I started this series in Mail.ru Group, several years after I joined the company; when I moved to Raiffeisen Bank, I looked at the framework with fresh eyes, as a new person in a company — it enriched the material. 75% ready.
In Summer I finished the final draft of the book. True hardcore stuff. 96% ready.
In Autumn I worked with illustrations and proofreading. It led to being 100% ready.
2021
Editing corrections for the book draft, drawing and translating a couple of hundred diagrams, re-recording the online course in Russian, and starting an online workshop for Smashing Magazine in English. It was a hardcore— 10,000 minor and major corrections in the first round of editing corrections with Alpina publisher, leading to more iterations like that.
Other projects
Newsletter
Updates about the book & the course
design
management
patterns
management
patterns
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